Warning: I will be making fun of upper-class Tijuanenses in this post:
The society pages in Tijuana papers and magazines are still thick. Why? I’ll tell you why: Rich Tijuanenses love to see themselves and their families and friends in print. See, the class structure in Tijuana is still in full effect. It’s the haves and the have nothings, and the haves love to show off exactly how much they have.
Seriously, if I have to skim through pages and pages of quinceanera and weddings photos one more time, I may just explode like a pinata after Uncle Tito finally gets a go.
Gente Bien San Diego‘s business model is based on this idea of upper-class Mexican vanity. Check it out and see if you can find anything remotely resembling editorial that does not involve a photo of a rich person and a cutline saying how wonderful they are.
Of course, we here in San Diego aren’t off the self-loving hook. We have 944, Riviera and San Diego Magazine, all of which depend on these high-class society pics to increase their pickup.