Bummer. The last-ever Rosarito Ensenada 50-mile bike ride is happening Saturday, Sept. 27. No word yet on why organizers are stopping the super-duper popular event, but I’m trying to contact them now.
UPDATE: According to organizers, “The Rosarito Ensenada 50 Mile Fun Bicycle Rideâ has enjoyed a history
spanning almost 30 years and has been an icon among cycling events around the world. But the decrease in Baja tourism has reduced attendance to about 5,000 riders: our financial break-even point.”
That sucks. Come on white people, come back to Baja!!!!!!!!!!!!!!!!!!!! You know what the problem is, the Tijuana Tourism Board and the Mexican Tourism Board are stuck in 1950. They rely on stupid radio advertisements and don’t do any good online stuff. Their websites suck, too.